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Yonatan Raz-Fridman

Yonatan Raz-Fridman

Founder & CEO, Supersocial

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Supersocial’s Elf North Pole Workshop Delights Roblox Users & Celebrates the Franchise’s 20th Anniversary

Re-imagining iconic IP for a new generation of superfans. Celebrating a milestone anniversary. Delighting families across generations. This was the vision of Elf North Pole Workshop, bringing the whimsical world of Elf the movie to life on the Roblox platform. And by all measures, the experience was a success for

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Roblox 101 for Brands, IP Owners & Celebrities

Roblox is emerging as the primary social network for Gen Alpha and younger Gen Z, with 72 million daily active users that spend 2.4 hours per day on the platform. This audience is too big, too engaged, and rapidly growing for brands, IP owners, and celebrity personalities to ignore.

Roblox 101 for Brands, IP Owners & Celebrities
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Supersocial and Universal Music Group Team Up to Bring Breakout Metaverse Music Hub ‘Beat Galaxy’ to Roblox

“Beat Galaxy” expands the presence of licensed music on Roblox and pioneers global metaverse-native music discovery. Supersocial and Universal Music Group have teamed up to bring the ultimate official licensed music hub Beat Galaxy to the Roblox platform. Beat Galaxy is a next-generation social experience centered around music discovery, featuring

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Supersocial Teams Up with Fairview Portals to Bring ‘Elf North Pole Workshop’ to Roblox

In partnership with Warner Bros.' New Line Cinema, the experience celebrates the iconic holiday film ‘Elf’ and demonstrates how big entertainment can interact with the next generation of digital communities. Supersocial and Fairview Portals have teamed up to bring the world of Elf to Roblox in celebration of the

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e.l.f. and Supersocial Team Up to Empower Next Generation Entrepreneurs in e.l.f. UP! on Roblox

The e.l.f. Cosmetics tycoon experience champions growth and community for every eye, lip, face, paw and fin on Roblox. Get ready to e.l.f. UP! with a new social tycoon built by e.l.f. Cosmetics in partnership with Supersocial. Unlike other tycoons on Roblox, the e.

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The Future of Roblox: Supersocial Team Brings Platform Innovations to Life with RDC Game Jam

The Supersocial team gathered in San Francisco to meet community creators, brand partners and platform’s leaders, and celebrate new experiences at the Roblox Developers Conference. 0:00/1× RDC is the annual premiere event for the Roblox ecosystem, in which studios and developers from all over the world come

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Baby Queen’s Official UGC Collection Goes Viral on Roblox!

8/24/23 - In just one weekend, over 320,000 visits and 90,000 group members accessed a virtual shopping experience for rising music sensation Baby Queen, taking the Roblox platform by storm. The 2D store experience features a smash-hit collection of virtual fashion items brought to life by

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Letter from the CEO: Year 3

Happy birthday Supersocial - you are three years old 🥳 🫶 When we conceived the idea of starting Supersocial, we didn’t know what the future of the internet will exactly hold for us, but we knew that it’s a future we want to help shape - empower digital communities to

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A New Year's Letter from the CEO

Greetings! I would like to begin by wishing everyone a Happy New Year. 2022 was a monumental year for the metaverse, continuing its rapid journey from a mere sci-fi concept into something that starts to have a clearer definition and clarity of purpose. However, we are still at the very

A New Year's Letter from the CEO
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Supersocial partners with NARS Cosmetics to push the boundaries of self-expression on Roblox

NARS Color Quest is a next-generation immersive virtual world that leverages latest Roblox technology to give players an unprecedented metaverse experience. Supersocial has been active on the Roblox platform for over two years, with the mission of building insanely engaging games, experiences and brand worlds that break the mold and

Supersocial partners with NARS Cosmetics to push the boundaries of self-expression on Roblox