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Yonatan Raz-Fridman

Yonatan Raz-Fridman

Founder & CEO, Supersocial

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Heidi Klum and Supersocial Bring the Runway to Roblox with the Launch of "Modelverse"

Supermodel Heidi Klum and Supersocial, a pioneer in virtual world development, announce the launch of Modelverse – a new fashion experience on Roblox that is opening the door for unprecedented digital self-expression. Within the experience, users receive exclusive invites to model at events inspired by the world's most coveted

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Supersocial and Bandai Namco Launch "PAC-MAN Simulator," Bringing the Legendary Game Icon to Roblox

Supersocial, a pioneer in virtual world development, and Bandai Namco Entertainment America Inc., a leading global publisher and developer known for the classic franchise PAC-MAN, today announced the launch of "PAC-MAN Simulator," creating an all-new experience on Roblox based on the globally beloved video game icon. PAC-MAN Simulator

Supersocial and Bandai Namco Launch "PAC-MAN Simulator," Bringing the Legendary Game Icon to Roblox
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Supersocial's Elf North Pole Workshop Wins Two Silver Awards at Collision Awards

We've got some fantastic news to share! Our Elf North Pole Workshop just won not one but TWO Silver awards at the Collision Awards. These awards celebrate the best in animation, so we're over the moon about this double win. What exactly did we win? Our

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Supersocial’s Elf North Pole Workshop Delights Roblox Users & Celebrates the Franchise’s 20th Anniversary

Re-imagining iconic IP for a new generation of superfans. Celebrating a milestone anniversary. Delighting families across generations. This was the vision of Elf North Pole Workshop, bringing the whimsical world of Elf the movie to life on the Roblox platform. And by all measures, the experience was a success for

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Roblox 101 for Brands, IP Owners & Celebrities

Roblox is emerging as the primary social network for Gen Alpha and younger Gen Z, with 72 million daily active users that spend 2.4 hours per day on the platform. This audience is too big, too engaged, and rapidly growing for brands, IP owners, and celebrity personalities to ignore.

Roblox 101 for Brands, IP Owners & Celebrities
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Supersocial and Universal Music Group Team Up to Bring Breakout Metaverse Music Hub ‘Beat Galaxy’ to Roblox

“Beat Galaxy” expands the presence of licensed music on Roblox and pioneers global metaverse-native music discovery. Supersocial and Universal Music Group have teamed up to bring the ultimate official licensed music hub Beat Galaxy to the Roblox platform. Beat Galaxy is a next-generation social experience centered around music discovery, featuring

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Supersocial Teams Up with Fairview Portals to Bring ‘Elf North Pole Workshop’ to Roblox

In partnership with Warner Bros.' New Line Cinema, the experience celebrates the iconic holiday film ‘Elf’ and demonstrates how big entertainment can interact with the next generation of digital communities. Supersocial and Fairview Portals have teamed up to bring the world of Elf to Roblox in celebration of the

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e.l.f. and Supersocial Team Up to Empower Next Generation Entrepreneurs in e.l.f. UP! on Roblox

The e.l.f. Cosmetics tycoon experience champions growth and community for every eye, lip, face, paw and fin on Roblox. Get ready to e.l.f. UP! with a new social tycoon built by e.l.f. Cosmetics in partnership with Supersocial. Unlike other tycoons on Roblox, the e.

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The Future of Roblox: Supersocial Team Brings Platform Innovations to Life with RDC Game Jam

The Supersocial team gathered in San Francisco to meet community creators, brand partners and platform’s leaders, and celebrate new experiences at the Roblox Developers Conference. 0:00/1× RDC is the annual premiere event for the Roblox ecosystem, in which studios and developers from all over the world come

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Baby Queen’s Official UGC Collection Goes Viral on Roblox!

8/24/23 - In just one weekend, over 320,000 visits and 90,000 group members accessed a virtual shopping experience for rising music sensation Baby Queen, taking the Roblox platform by storm. The 2D store experience features a smash-hit collection of virtual fashion items brought to life by