Supersocial’s Elf North Pole Workshop Delights Roblox Users & Celebrates the Franchise’s 20th Anniversary
Re-imagining iconic IP for a new generation of superfans. Celebrating a milestone anniversary. Delighting families across generations. This was the vision of Elf North Pole Workshop, bringing the whimsical world of Elf the movie to life on the Roblox platform. And by all measures, the experience was a success for
Roblox 101 for Brands, IP Owners & Celebrities
Roblox is emerging as the primary social network for Gen Alpha and younger Gen Z, with 72 million daily active users that spend 2.4 hours per day on the platform. This audience is too big, too engaged, and rapidly growing for brands, IP owners, and celebrity personalities to ignore.
